icon_uk: (Default)
[personal profile] icon_uk posting in [community profile] scans_daily
in exchange for an exclusive cover issue of Siege #3!

Saw this up at Newsarama, and thought it might provoke some discussion, an announcement from Marvel Comics to their retailers.

In an effort to provide assistance to comic retailers in 2010, Marvel is offering retailers an opportunity to turn unsold comics into an extremely rare Siege #3 Deadpool Variant!

Retailers – for every 50 stripped covers of the following comics sent to Marvel, you will qualify to receive one FREE Siege #3 Deadpool Variant. The 50 stripped covers can be any combination of the comics listed below and all submissions need to be received at the Marvel office at the address below by Tuesday 2/16/2010. Also included with the stripped covers must be your store contact information including Diamond Account # and email address.

Stripped Covers To Be Sent:
Adventure Comics #4
Booster Gold #26
Doom Patrol #4
Justice League Of America #39
Outsiders #24.
R.E.B.E.L.S #10

Many retailers, as shown here, are less than impressed with the offer, some because it asks for 50 stripped covers from DC titles in exchange for one comic, others because it just feels "slimy" or "silly"

Your opinions?

And for legality... Marvel's new legal spokesman makes his comment....



Before anyone asks, it's from #23 of the Claremont/Davis Excalibur, when the Cross Time Caper takes Excalibur to a world more than slightly influenced by Judge Dredd.
Tags:
title: excalibur
char: shadowcat/kitty pryde
char: magik/illyana rasputin
char: cypher/doug ramsey
creator: chris claremont
creator: alan davis

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Date: 2010-01-15 09:55 pm (UTC)
foxhack: (Default)
From: [personal profile] foxhack
My opinion?

Are those books doing well? Because they've singled out some good stuff...

Date: 2010-01-15 09:58 pm (UTC)
galateus: Real Life: it's jumped the shark. (jupm the shark)
From: [personal profile] galateus
I'm leaning towards "Stay classy, Marvel," but I'm still stuck at "WTF."

I just... don't get it. This helps them how?
Edited Date: 2010-01-15 10:00 pm (UTC)

Date: 2010-01-15 10:11 pm (UTC)
From: [identity profile] daningram.insanejournal.com
Yeah, that's my reaction. What does Marvel gain, exactly?

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From: [personal profile] galateus - Date: 2010-01-15 10:26 pm (UTC) - Expand

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From: [personal profile] box_in_the_box - Date: 2010-01-15 11:16 pm (UTC) - Expand

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From: [personal profile] autumn_lily - Date: 2010-01-16 07:34 pm (UTC) - Expand

Date: 2010-01-15 10:00 pm (UTC)
From: [personal profile] scottyquick
Didn't you have to buy the comic to get the ring?

Date: 2010-01-15 10:11 pm (UTC)
suzene: (Default)
From: [personal profile] suzene
Some shops sold the books with the ring, some shops treated the rings as freebies, and some shops held the rings back from walk-in customers and sold them as complete sets online. I imagine the latter will be the ones benefiting most from this trade-in nonsense.

Date: 2010-01-15 10:01 pm (UTC)
From: [identity profile] dimwit90.livejournal.com
This is just weird

Some days, I loathe this industry...

Date: 2010-01-15 10:09 pm (UTC)
suzene: (Default)
From: [personal profile] suzene
Oh, joy. I guess there's not enough DC vs Marvel rivalry on the internet, the companies themselves have to make up the rest by taking potshots at each other.

Phht.

To echo the sentiments of more than one retailer, I'd be more impressed if Marvel took returns on their books that had the endings spoiled by Marvel's own screwed-up release schedule.

Re: Some days, I loathe this industry...

Date: 2010-01-15 10:17 pm (UTC)
pyrotwilight: (Default)
From: [personal profile] pyrotwilight
With that token, can I just send them back my Secret Invasion issues? I'd love to, seriously.

Re: Some days, I loathe this industry...

From: [personal profile] darkblade - Date: 2010-01-15 11:00 pm (UTC) - Expand

Date: 2010-01-15 10:13 pm (UTC)
pyrotwilight: (Default)
From: [personal profile] pyrotwilight
I don't see this helping shops much, a few of those have tons of extra issues EXCEPT for the ring tie in issues and yes, my shop sold the rings separately and still sold out on those issues.

Date: 2010-01-15 10:23 pm (UTC)
crabby_lioness: (Default)
From: [personal profile] crabby_lioness
"Slimy". Definately "slimy".

Date: 2010-01-15 10:40 pm (UTC)
espanolbot: (Default)
From: [personal profile] espanolbot
Very classy Marvel.

Still, at least they didn't go with the penis metaphor like they did at a convention a while back.

Where allegedly Joe Quesada said something along the lines of "DC have the biggest dick but they can't get an erection" or something equally pleasant.

Date: 2010-01-15 11:14 pm (UTC)
box_in_the_box: (Default)
From: [personal profile] box_in_the_box
I love how every statement Joe Quesada makes justifies my armchair psychoanalysis of him.

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Date: 2010-01-15 11:49 pm (UTC)
kamino_neko: Kamino Neko's default icon... (Default)
From: [personal profile] kamino_neko
What really boggles me about this is the sheer number of books they're asking for.

Not just because the 50-1 ratio's pretty absurd (although, these being stripped books, I assume the retailers would have gotten their money back from DC, so it's not that horrible), but the raw numbers.

50 copies total of 7 books. That comes to seven copies of each. Plus an eighth of one of them.

And the ring issues weren't exactly shelf warmers.

If BN had bombed, totally, thus retailers could be expected to have 7 unsold copies of any given issue it would still be tacky as all hell, but at least many retailers could be expected to have enough unsold books to take advantage of it - although by the time the ring issues came out, one would expect them to have lowered their orders in that case.

Or if they'd tried this before the event started, when shops were pre-ordering, and could be expected to over-order if the even didn't do well, at least it could have been considered a reasonable gamble and show of confidence that their event would be bigger.

But neither of those is the case. So Marvel not only looks classless, but they look stupid in the bargain.

Date: 2010-01-16 12:00 am (UTC)
jlroberson: (Default)
From: [personal profile] jlroberson
The shops could do better selling the issues on Ebay, even if they can't through their shop. (even if they only wanted a dollar a comic) There's no financial reason for a retailer to take a loss like this on those comics.

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From: [personal profile] suzene - Date: 2010-01-16 12:06 am (UTC) - Expand

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From: [personal profile] kamino_neko - Date: 2010-01-16 12:22 am (UTC) - Expand

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From: [personal profile] suzene - Date: 2010-01-16 12:31 am (UTC) - Expand

Date: 2010-01-16 12:04 am (UTC)
thokstar: Spot (Default)
From: [personal profile] thokstar
Marvel, go sit in the corner. I'm not talking to you for six months.

Date: 2010-01-16 12:08 am (UTC)
tohofuhai: (Default)
From: [personal profile] tohofuhai
y'know what would be funny? If this actually brings Marvel readers to reading DC.

Date: 2010-01-16 06:17 am (UTC)
yaseen101: (Default)
From: [personal profile] yaseen101
I don't agree with a lot of Didio's, John's or Morrison's views but at least they aren't as slimy as Marvel is being here.

What makes this even more slimer is if you scroll down to the comments. They are some people who thinks that Marvel is being 'pretty darn cool' here.

(no subject)

From: [personal profile] suzene - Date: 2010-01-17 09:27 pm (UTC) - Expand

Date: 2010-01-16 12:38 am (UTC)
bwhahahabeck: (Default)
From: [personal profile] bwhahahabeck
This is not making me want to like you anymore, Marvel. Thanks.

Date: 2010-01-16 12:54 am (UTC)
From: [personal profile] zordboy
Wow. Good work Marvel. I say slimy and silly, with a healthy does of WTF thrown in for good measure.

Date: 2010-01-16 12:55 am (UTC)
yaseen101: (Batman head hurts)
From: [personal profile] yaseen101
Okay so I only did Economics in High School and my experience with the whole thing is limited. I only have the experience of definitions and no practical experience.

So let me get this straight:

Marvel is asking retailers to give them 50 of X list of DC comic books they ask and in return they get a rare Siege: Deadpool variant.

Did I get it right?

Date: 2010-01-16 01:13 am (UTC)
suzene: (Default)
From: [personal profile] suzene
Yup. Mix and match and strip any 50 books on the list, get one Deadpool variant.

1-in-200 variants can go from $100 - $200 at online auction, depending on artist/featured character/etc. This one will probably be at least that rare, Deadpool's pretty hot right now (Marvel is releasing, IIRC, nine Deadpool titles in March), so, assuming a shop has that many BN tie-in books left, it might be worth it to them to gamble for the extra $50 - $150 in profit. That is, of course, assuming that said Deadpool variant is actually exclusive to this trade-in offer, which doesn't seem to be mentioned. If it's a variant that's going to be shipping with Siege #3 orders anyway...yeeeeah.

(no subject)

From: [personal profile] yaseen101 - Date: 2010-01-16 01:24 am (UTC) - Expand

Date: 2010-01-16 01:01 am (UTC)
requiem2adream: (DC Comics: Fanart: Won't take this crap)
From: [personal profile] requiem2adream
What and indeed the fuck.

Marvel. No. Just no.

Makes me glad that I've all but given up on reading Marvel in favour of DC.

Date: 2010-01-16 01:44 am (UTC)
siamesa: black and white picture of rhododendron flower (Default)
From: [personal profile] siamesa
Classless. Just classless, bless their hearts.

Date: 2010-01-16 02:35 am (UTC)
jlroberson: (Default)
From: [personal profile] jlroberson
At the same time, they also sometimes do this kind of thing, according to retailer Brian Hibbs in SF:
http://savagecritic.com/2010/01/very-public-thank-you-to-marvel-comics.html

Date: 2010-01-16 02:52 am (UTC)
kashmirkong: He don't! (batman dont dance)
From: [personal profile] kashmirkong
All this ham-fisted, pro-wrestling type marketing tells me is that Siege is such a weak event that they HAVE to pull these kinds of stunts to sell the book.

I'll pass.

Date: 2010-01-16 03:28 am (UTC)
nevermore999: STEPH IS BATGIRL AND INSPIRATIONAL TO YOUNG GIRLS ISN'T SHE AWESOME (Default)
From: [personal profile] nevermore999
The comic shop book guy I work for was disgusted about this. He thinks most retailers will feel the same way.

Date: 2010-01-16 05:12 am (UTC)
From: [identity profile] elsewhere7.livejournal.com
I think by 'odd' you mean 'really fricking tacky.' But, it's Marvel: we come to expect that.

Date: 2010-01-16 05:15 am (UTC)
lamashtar: Shun the nonbelievers! Shun-na! (Default)
From: [personal profile] lamashtar
I wonder why no one has talked about the success of Blackest Night 6, despite the fact that pirated downloads were available a week before the street date. On just one site I checked, it'd been downloaded 3800 times. Compare to a popular book like Amazing Spider-man there, which had been downloaded 2000 times, average.

Date: 2010-01-16 05:53 am (UTC)
3goodtimes: (ted is the #1 mom)
From: [personal profile] 3goodtimes
Yeah, but do I get a Tony the Tiger novelty mug?

Date: 2010-01-16 07:19 am (UTC)
team_mummy: (Default)
From: [personal profile] team_mummy
this move by Marvel just feels sleazy

Date: 2010-01-16 10:51 am (UTC)
divi_d: Very old drawing of my old feline OC Rashida.  (Still my avatar of choice, though :-p.) (Default)
From: [personal profile] divi_d
Yeah, I know what you mean (and, judging by the other posts, so do most people on here :-p).

I mean, part of me is like, "Ok, I want to reserve judgement, on account that this makes no sense to me, and as such I can't POSSIBLY understand what's going on..." but, still, I can't possibly imagine how it could be ANYTHING even REMOTELY tasteful.

(Heck, never mind that... I'm not even convinced what they're trying to pull is gonna turn out to be entirely LEGAL, so...)

Date: 2010-01-16 10:32 am (UTC)
iondan: (Default)
From: [personal profile] iondan
My LCS had a lot of leftover rings but not as many leftover comic books. They usually play their stock just right and wind up with only a few leftovers under normal circumstances anyway. The downside to that though is they don't really get anything that's not from the big 4 unless you add it to your pull list.

Date: 2010-01-17 05:09 pm (UTC)
naebler: (Default)
From: [personal profile] naebler
Anyone think this is the normal kind of joke tactic that is usually tied to DEADPOOL comics? Both the solicits and the book itself? I don't see Marvel, now the slave boy Robin of Disney's Batman advocating this as a real thing. Or at least I hope not.
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