I loved what happened to Loki in Earth X, and that self-aware version of him(/her), but that seems sort of an end-point for the character. Still, as a motivation it's pretty neat, especially the underlying irony of trying to break out of his "Loki" role through devious, conniving and entirely Loki-y means.

And again woot of Gillen Mckelvie, as they refer to the single entity that does their collaborative work. Although depressing to see the Newsarama lot decry the art, just because it's not 100% Marvel house style. It really pissed me off when that happened with Gillen's SWORD as well, which pretty much didn't make it because of conservative art tastes, as far as I can tell.