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Date: 2011-02-26 04:41 am (UTC)It actually outsold First Flight in the long run ($5,972,031) but that live-action tie-in publicity definitely got them to greenlight this new one.
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Date: 2011-02-28 08:57 pm (UTC)I suspect the reason then must be something to do with A: not having a movie tie-in or the prospect of same (the strange TV show that's just been announced not really hitting the expected demographic, IMHO) and B: the fact that Wonder Woman, iconic or not, DOES NOT SELL COMICS.
Seriously: She may be the most prominent female superhero in existence (especially outside of comic fandom), but she doesn't sell a lot of comics on her own. Superman and Batman both support multiple monthlies. Wonder Woman rarely clears 30,000 copies these days, rarely cleared 50,000 since the 1980s and rarely ever broke 100,000. I wonder if she's ever commanded big sales. When she was selling 170,000 a month, Batman was selling more like 500,000 and Spiderman around 350,000.
I wonder if DC's equation had to do with cross-marketing efforts? Maybe they see the other properties driving toy sales and not Wonder Woman? I don't know.