Ultimate Spiderman had a decompressed origin, when compared to the original in Adult Fantasy #15. Didn't make it any less good than it was (before Ultimatum, it was really the only Ultimate Universe book I read). If I judged the series just by the first issue, I wouldn't have started reading it like I did. I'll give Geoff the benefit of the doubt & wait until the arc is over until I say whether the story was bad or not.