I guess I'm a bit of a comedy snob. I like a joke to actually have a premise that makes sense and a punchline. Even when you get into absurdist comedy, the absurdity becomes the premise.

But with these the premise is that they're motivational posters. I get that. And the first demotivators were actual parodies of motivational posters. You might have art of Sisyphus rolling a boulder up a hill and something ironic about perseverance as the caption. They played to the premise.

So the premise of these is that they're motivational posters except most of them have nothing to do with motivation.