In 2012, AXE released Anarchy - the brand's first male/female paired fragrance. We knew that as soon as both genders had the AXE effect, chaos was inevitable. The only challenge was bringing this anarchy to life online for a demographic that's increasingly hard to engage. Our solution was to do more than just involve consumers - we decided to create the campaign with them. To do this, we embraced a genre that has fueled fantasies for decades and then reinvented it for a generation raised on the real-time web. Anarchy: The Graphic Novel was written by - and starring - its readers.
- Press Release from Razorteeth
Writer: Scott Lobdell
Oh boy, have I uncovered something special today folks.
This was released to the public for free back in 2012 for all to read, enjoy, and download in PDF form. The site that hosted it no longer exists today though. So, it's lost to time except for what little I actually have.( Read More... )