Pretty much everyone during Civil War. Reed, Tony, Skrull Hank, Steve and of course Hawkeye/Ronin championed him big time. Hell, Zemo was the one that helped Steve break in to the Negative Zone. He gave then-cap the way in and all the pass codes because he was posing as a double agent since Tony's side thought there was no way BARON ZEMO could actually be siding with Captain America.
In Avengers/Thunderbolts, Zemo was shown to be one of the most popular and trusted heroes in the world and the big theme of that min-series was that Cap (who is my favorite Marvel character btw) was actually being the prejudiced and racist one, not Zemo and Steve's realization that the two had flip-flopped and Captain was hating Zemo II simply because his father was his WII arch-enemy and Bucky's murderer and not giving the son a chance to truly redeem himself. He was looking at Zemo II as his Nazi father and not the man (and hero) he strove to become. It was actually pretty epic.
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In Avengers/Thunderbolts, Zemo was shown to be one of the most popular and trusted heroes in the world and the big theme of that min-series was that Cap (who is my favorite Marvel character btw) was actually being the prejudiced and racist one, not Zemo and Steve's realization that the two had flip-flopped and Captain was hating Zemo II simply because his father was his WII arch-enemy and Bucky's murderer and not giving the son a chance to truly redeem himself. He was looking at Zemo II as his Nazi father and not the man (and hero) he strove to become. It was actually pretty epic.