He actually says out loud that his role is not that of a creator, but of a demiurge, someone who comes in afterward and ruins everything. (one of the earliest critiques, right in the heart of when it was in vogue, of "darkening" characters, which he had done with AM a few issues earlier) In fact, if you look at the whole issue, it's a restaging of the usual "villain reveals his evil plan" scene, with Morrison as villain.