That would be nice, but it's not how corporate America works, and WB is going to go with what maxes out their profits. They're willing to lose a little bit of cash in order to do "community outreach" or other charitable things that reflect well on the company, but with as little money as the comics pull in, what you see is likely what you're going to get for a while. Ultimately, you have to assume that the people at DC and Marvel would like to keep their jobs.