My friends and I were just discussing this the other day. One of the reasons I go to the specific LCS that I do is because none of the owners has ever been anything but nice and genuine with me, and so far I haven't encountered any terrible customers either. But of course that qualification for a store is unique to female fans. My male friends can walk confidently into any comic or game store they want, and I have to worry about people asking me if I'm shopping for my boyfriend, not to mention more problematic behaviors.
All of my female friends love comics. All of them. But other than myself, only two regularly go to a comic book store and buy anything. A couple more buy the occasional trade from regular book stores. And part of that is trouble figuring out where to start with a series when it has 50 years of previous canon, but part of it is also hesitance to expose themselves to male-dominated fandom.
I can't think of a single woman in my group of friends who isn't a fan of at least one character to an extent that she'd want to read more, if it weren't for the misogyny in the writing, the art, the stores, etc.
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All of my female friends love comics. All of them. But other than myself, only two regularly go to a comic book store and buy anything. A couple more buy the occasional trade from regular book stores. And part of that is trouble figuring out where to start with a series when it has 50 years of previous canon, but part of it is also hesitance to expose themselves to male-dominated fandom.
I can't think of a single woman in my group of friends who isn't a fan of at least one character to an extent that she'd want to read more, if it weren't for the misogyny in the writing, the art, the stores, etc.