"I do wonder how the tv adaption, AKA Jessica Jones, will handle this. I know that they ARE going to be adapting the story, but that the Purple Man won't literally be purple, as they thought that it wouldn't fit with the tone of the series that they're making."

They could probably keep the name (Purple Man) if they wanted to and say that his powers cause those he uses it on to have flashes of purple light when getting controlled or when finally becoming free of it.