DC and WB made a fatal mistake by not releasing a film between Man of Steel and Batman v. Superman. When MoS came out, the Marvel movies were at their weakest point--Iron Man 3 was divisive, Thor 2 was meh, and Agents of SHIELD was actively awful. Had they fast-tracked a Batman movie or something for mid-2014, they'd be on equal footing.
Instead, Captain America 2 was able to transfer its forward momentum to Agents, leading to a much better end of season 1 and constant improvements ever since. Guardians of the Galaxy and Big Hero 6 sealed the deal with older and younger fans. Ant-Man could have been the franchise killer, but it ended up doing some good box office business and came away with really good reviews.
And meanwhile... no movies from DC for just about three years. Their cinematic output in 2014 was limited to Batman starring in The Lego Movie. Yes, Arrow and the Flash have growing fanbases and Supergirl might end up being decent if only through the charm of the lead actress, but those actors aren't going to be in the films (the dumbest move of all).
The battle was over once Batman v Superman was moved to avoid conflicting with Civil War. A movie that fans have waited seventy-five years for was rescheduled because a threequel (!) was a bigger draw.
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Instead, Captain America 2 was able to transfer its forward momentum to Agents, leading to a much better end of season 1 and constant improvements ever since. Guardians of the Galaxy and Big Hero 6 sealed the deal with older and younger fans. Ant-Man could have been the franchise killer, but it ended up doing some good box office business and came away with really good reviews.
And meanwhile... no movies from DC for just about three years. Their cinematic output in 2014 was limited to Batman starring in The Lego Movie. Yes, Arrow and the Flash have growing fanbases and Supergirl might end up being decent if only through the charm of the lead actress, but those actors aren't going to be in the films (the dumbest move of all).
The battle was over once Batman v Superman was moved to avoid conflicting with Civil War. A movie that fans have waited seventy-five years for was rescheduled because a threequel (!) was a bigger draw.