A lot of that seems to be on the shoulders of Ike Perlmutter, the guy that they just pushed out of the loop when it comes to the movie (and also the guy who put the X-Men and Fantastic Four in their current publishing and merchandising situation). Disney doesn't have the best record--look how much outcry it took to get Princess Leia released in the 12-inch Disney Store line--but they also have decades of experience selling to little girls.

Give them a few years with unfettered access to the characters and I think they'll go far. I'd love for them to do a Ms. Marvel (Kamala) series or animated film.