informationgeek: (lyra)
[personal profile] informationgeek posting in [community profile] scans_daily
There's a Marvel retailer summit going on and IcV2 has done some reporting on what has been going on. Apparently... the higher ups are talking and it's picking up steam as something not so good. Let's take a look!

IcV2 broke their reporting into three articles, I'll link them here:

Addressing Retailer Concerns, Part 1

Addressing Retailer Concerns, Part 2

In October, Everything Changed

Lots of interesting stuff in there and Bleeding Cool, being who they are, took a look and highlighted a few... things that jumped out at them.

On Prices!

“I will be honest with you and tell you that we have tried to put those same sales incentives on the issues 24 or 25,” Gabriel said. “They don’t get a fraction of what the #1 does. That’s a problem that we all have to bear together. Once you get to issues 15, and 16, and 17 what in the world do you do to get those numbers from a 40,000, 60,000 unit book to 150,000 unit book even for one month?”

One tactic that worked on an issue that wasn’t a #1 recently was a special up-priced issue. “When we’re going from the $3.99 to the $9.99 Spider‑Man we almost tripled sales,” Gabriel pointed out. “Yes, there were incentives put on it. There were some variants, but to see triple sales on the $9.99 Spider‑Man book and to hear from half of the retailers saying, ‘This helped make our week,’ and then another portion of the retailers saying, ‘Shame on you Marvel for making us more money,’ we sit back. The only thing we have to look at are the numbers and comments like that. We’ll go with the numbers any day, because we’re interested in making us and you money.”

On Trade paperbacks!

Another topic that wasn’t on the formal agenda was pricing for Marvel graphic novels. “To use the prime example, coming up is Inhumans,” a retailer began. “The Paul Jenkins, Jae Lee Inhumans is $34.99. It’s a 304-page graphic novel. By comparison (it’s not entirely a fair comparison), Batman: The Long Halloween at 340-something pages is $24.99. Gabriel responded. Two things there, if those prices came down (and this is more on what we call our in‑line trades, our monthly trades), we’re going to run the problem that people are going to jump from the comics just to the trades, because the trades are going to be 50 percent cheaper to buy than the comics,” he said.

“We’re always stuck in that quandary.” Marvel’s late start getting into the book business relative to some of its competitors also affected its pricing as it had smaller volume to begin with than publishers that had more advanced book format programs. “In order to make sure that they made money, our trades had to be a little more expensive,” he said. “I know that sounds ridiculous, but we wouldn’t have got them out the door if we didn’t have some of those pricing on there.” “Now we’re in a fix, because do you want to have a $34.99 Inhumans edition out there as well as a $19.99 one? To me, that’s going to cause a lot of problems as well.

I don’t have the answer for it yet, but there needs to be an answer. I absolutely agree with you.” Several retailers asked that Marvel consider $9.99 first volumes. “We’re not against that,” Gabriel said. “I don’t want to have two different prices of trades out there, which we could end up with. I don’t want to have people saying, ‘Well, I don’t need to buy the comics.’ We’d have that trouble. You are right, yes, we should have $9.99. I’ve actually (since you sent that into me the other day), been trying to come up with a way to do that, where maybe it’s not necessarily a trade. I don’t know that I want to put those out in the book market, but I don’t have any issue with getting them to the direct market, if that makes sense.”

On events and rotating artists!

“I totally hear you about the shipping, and that’s a thing. Secret Empire won’t ship late, and it won’t because it’s got multiple artists. That template works.”

“When I became editor‑in‑chief [aka this is Alex Alsono speaking], we did AVX. When I suggested multiple artists and multiple writers, Dan Buckley went Red Hulk on me because that’s not the way we did events. I said, ‘Well, actually, we have been doing events that way. We’ve been doing X‑Men events.” What people care about is rapidity of ship. Correct me if I’m wrong. They want to come out on time. Rapidity of ship helps, because it means that you don’t have to wait a month for the next chapter. They’re more forgiving of art shifts as long as they’re good.”

After Secret Empire!

“Hopefully, you guys will be happy to know that at the end of Secret Empire, we do not have any big crossover event scheduled. We haven’t even talked about one for 18 months, at the very least. Those will be away for quite a while.”

Why sales were down!

“There was just a big shift in the entire industry, and there were a lot of factors behind that. I think everybody had a modicum of blame publisher-wise. I think the economy had a little bit to blame. By economy, I’m talking about what was going on in the outside world which led to people not necessarily wanting to spend money in that October-November time frame.”

Marvel VP of Sales David Gabriel also on why sales were down. People hate diversity.

Part of it, but I think also it seemed like tastes changed, because stuff you had been doing in the past wasn’t working the same way. Did you perceive that or are we misreading that?

No, I think so. I don’t know if those customers with the tastes that had been around for three years really supporting nearly anything that we would try, anything that we would attempt, any of the new characters we brought up, either they weren’t shopping in that time period, or maybe like you said their tastes have changed.

There was definitely a sort of nose-turning at the things that we had been doing successfully for the past three years, no longer viable. We saw that, and that’s what we had to react to. Yes, it’s all of that.

Now the million-dollar question. Why did those tastes change?

I don’t know if that’s a question for me. I think that’s a better question for retailers who are seeing all publishers. What we heard was that people didn’t want any more diversity. They didn’t want female characters out there. That’s what we heard, whether we believe that or not. I don’t know that that’s really true, but that’s what we saw in sales.

We saw the sales of any character that was diverse, any character that was new, our female characters, anything that was not a core Marvel character, people were turning their nose up against. That was difficult for us because we had a lot of fresh, new, exciting ideas that we were trying to get out and nothing new really worked.

It was the old things coming back in that time period, three books in particular, Spider-Man Renew Your Vows, that had Spider-Man and Mary Jane married, that worked. The Venom book worked and the Thanos book worked. You can take what you want out of who might be enjoying those three books, but it is definitely a specific type of comic book reader, comic book collector that really liked those three series.

You basically, everything is everyone else's fault. It ain't our fault that sales are down, but everyone else. It couldn't be anything WE are doing that's wrong or needs to changing.

Date: 2017-04-01 03:16 am (UTC)
From: [personal profile] locuatico
Are they seriously arguing that a book sells better if you increase the price?

Date: 2017-04-01 03:23 am (UTC)
q99: (Default)
From: [personal profile] q99
Weirdly, I can see it- it was for a one-off issue, and when people see that price they think, "Whoa, there must be something *special* in this one."

Now, that only applies if it's done sparingly and there actually is something special about the issue like it's triple size too, but it draws attention.

Date: 2017-04-01 05:17 am (UTC)
beyondthefringe: (Default)
From: [personal profile] beyondthefringe
Of course, when your average issue of Deadpool or Spider-Man is $3.99 and then one month it randomly jumps to $9.99, that fucks with those of us who budget for so many titles at certain prices, and that's annoying. Do I get this issue of a series I regularly collect and pay more than twice as much, and cut out something elsewhere, or do I skip the issue, or what?

Because when you make me cut things... it's not always a sure bet where the budget will be reallocated. Same goes for crossovers, when I'm thinking "Pick up an issue of a series I don't read... or drop the series I -do- read?" That's why I no longer read any of the Super titles. :)

Date: 2017-04-01 03:00 pm (UTC)
From: [personal profile] locuatico
i think what's rubbing me the wrong way is how he said "lol, the retailers who complained probably hate money!"

Date: 2017-04-01 08:18 pm (UTC)
tugrul: That Chest (Default)
From: [personal profile] tugrul
Ha! Yes, that had me triggered.

Date: 2017-04-01 03:23 am (UTC)
From: [personal profile] jlbarnett
there are people out there that buy stuff like that. A standard issue with just a small price increase doesn't work obviously, but you make the book a lot bigger and the price a lot higher then suddenly you're looking at higher quality, more important, special

Date: 2017-04-01 04:32 am (UTC)
laughing_tree: (Default)
From: [personal profile] laughing_tree
Yeah, they've occasionally dabbled with titles whose regular price is lower than standard, and they don't work in large part because readings, seeing the lower price, assume it's a sub-standard book. That being cheaply made is why it's cheap.

Date: 2017-04-01 10:28 am (UTC)
katefan: (Default)
From: [personal profile] katefan
But it seems to be working for DC, whose common price for comics is $2.99.

Date: 2017-04-01 09:49 am (UTC)
kamino_neko: Tedd from El Goonish Shive. Drawn by Dan Shive, coloured by Kamino Neko. (Default)
From: [personal profile] kamino_neko
It doesn't apply well to comics (especially these days when digital comics mean limited print runs are a thing if the company is really determined), but it happens - the term is Veblen goods.

Date: 2017-04-01 03:26 am (UTC)
lordultimus: (Default)
From: [personal profile] lordultimus
icv2 added this:

[Note: Marvel’s David Gabriel reached out to correct the statement above: "Discussed candidly by some of the retailers at the summit, we heard that some were not happy with the false abandonment of the core Marvel heroes and, contrary to what some said about characters “not working,” the sticking factor and popularity for a majority of these new titles and characters like Squirrel Girl, Ms. Marvel, The Mighty Thor, Spider-Gwen, Miles Morales, and Moon Girl, continue to prove that our fans and retailers ARE excited about these new heroes. And let me be clear, our new heroes are not going anywhere! We are proud and excited to keep introducing unique characters that reflect new voices and new experiences into the Marvel Universe and pair them with our iconic heroes.

"We have also been hearing from stores that welcome and champion our new characters and titles and want more! They've invigorated their own customer base and helped them grow their stores because of it. So we're getting both sides of the story and the only upcoming change we're making is to ensure we don't lose focus of our core heroes."]

Date: 2017-04-01 05:24 am (UTC)
sarahnewlin: (Default)
From: [personal profile] sarahnewlin
Something is very strange. A-Force Vol 2 was originally gonna be released in January or February. Now its being released in May?

Date: 2017-04-01 01:10 pm (UTC)
From: [personal profile] scorntx
-"After Secret Wars, we do not have any big crossover events planned"-

I'd like to believe that this time. I really would.

-"on why sales were down. People hate diversity."-

Mm-hmm. Diversity. Right.
Should've blamed dark wizards while you were at it.

Date: 2017-04-01 01:55 pm (UTC)
janegray: (Default)
From: [personal profile] janegray
I do believe them.

I completely believe that they are going to make big crossover events with no planning whatsoever. Different writers who make different rules for the same story, characters who act in wildly different ways in different books to the point that you are left wondering if they are even in the same continuity, characters who died in one book reappear in a different book with no explanation whatsoever because the writer didn't get the memo, and so on and on.

Date: 2017-04-01 02:57 pm (UTC)
From: [personal profile] locuatico
I remember reading a Bendis post on Tumblr where he answered a question about how many issues ahead of schedule he usually was. His response was that you don't want to be too ahead of schedule because the increasing number of big events and the short time for them to acommodate for Tie-ins means you prefferably want enough space to change things.

While Bendis is one of those creators i usually take with a grain of salt when they talk about Marvel, his response did shade a lot of light
Edited Date: 2017-04-01 02:58 pm (UTC)

Date: 2017-04-02 12:55 am (UTC)
From: [personal profile] scorntx
Basic continuity.
It's a lost art.

(Except for the John Barbers and Al Ewings of the world.
And I'd swear they're cheating somehow.)

Date: 2017-04-02 04:22 am (UTC)
lordultimus: (Default)
From: [personal profile] lordultimus
Marvel Comics: The longer you verk here, diverse it gets.

Date: 2017-04-01 06:09 pm (UTC)
mrstatham: (Default)
From: [personal profile] mrstatham
I would very much like to see Marvel review their pricing on trade paperbacks. Yes, you will encounter the problem of trade-waiters like myself, but you're still going to be making money from those stories.

It would help if they also acknowledged the price-creep of TPBs in contrast with relative drop in content; they used to be six-issue stories, now they're down to four, occasionally less, and while I understand that this may be a change in storytelling trends - a move away from the 'decompression' of the 00's - there is no justification for the bump in price of a TPB when there's less in there.

They can't even argue they'd lose that much money by dropping prices just a pinch. Image do that exact 'first trade' low-price thing. And as for the Inhumans example they specify? Just tell retailers to mark-up the price differently for the old printing, slap a sticker on it, whatever.

Date: 2017-04-02 12:13 am (UTC)
From: [personal profile] philippos42
My local retailer has been known to sell some older Marvel collections for well below cover price. You go with the price that moves units, in the end.

If Marvel is backing off from "diversity," then I suppose my superhero comics budget can finally go back down. Most of what I buy from Marvel is female leads. It looks like they may have quietly discontinued Hellcat! and Spider-Woman after 17 issues, and I don't expect the present Wasp or (Jen) Hulk to last much longer than that.

That said, if they dump Carol, Silk, Laura's books to do more with Tony Stark, Logan, and Frank Castle, and hit a reset button on Spider-Man, then I think I may just quit in disgust.
From: [personal profile] chortles81
I don't exactly see Carol's story ending... but then that's because of the already-announced movie, unlike Silk and Laura (even if the latter gets a Logan bump), and to be quite frank Ms. Marvel is probably safe due to sheer cultural penetration...

In full agreement though with "[i]f Marvel is backing off from "diversity," then I suppose my superhero comics budget can finally go back down", and I've already got a foot in the DC waters with New Super-Man...

Date: 2017-04-02 01:07 pm (UTC)
malitia: (Default)
From: [personal profile] malitia
Silk will probably end soon. I mean, no solicitation for something two months in a row generally means that. :/

Date: 2017-04-03 08:57 am (UTC)
kore: (Scarlet Witch - Aja cover art)
From: [personal profile] kore
Black Widow and Scarlet Witch ended too, and Mockingbird got axed early. I don't think they're going to kill Laura's book, the next issue starts a new arc....although that doesn't really mean much anymore. :-/

Date: 2017-04-01 10:36 pm (UTC)
bj_l: (Default)
From: [personal profile] bj_l
I can't see Australian retailers passing on any drop in trade prices that isn't related to the dollar dropping or rising, so while it'd be nice, I doubt it'll effect me or my decision to read titles mostly in Marvel Unlimited and by Complete/Epic/Ultimate collections of my favours team titles and occasional other trade.

Date: 2017-04-02 02:20 am (UTC)
bruinsfan: (Default)
From: [personal profile] bruinsfan
For my part on the diversity issue, I gave the new Thor a good chance for several issues but ultimately found it just wasn't very good, even though I support featuring Jane Foster in the role in theory. Also was reading Sam Wilson as Captain America until Spencer screwed the pooch with this offensive Nazi!Cap mess and poisoned that whole corner of the Marvel Universe. I've not bought the Riri Williams Iron Man book, but then I wasn't buying it when it starred Tony Stark either. Millar killed any interest I had in that title a decade ago.

I'm reading the new Hulk book because to my mind Jennifer Walters IS one of Marvel's core characters. But I can see how readers who want more action in a book would be uninterested.

Date: 2017-04-02 03:46 pm (UTC)
mrstatham: (Default)
From: [personal profile] mrstatham
I think the issues you detail here may be because of the creators, specifically the writers; Aaron is... Divisive at the best of times and I don't think he maybe did the best job of the 'how' of Jane!Thor early on; I also found Jane as Thor much more interesting in titles outside of her own, like Avengers and Angela.

As for Cap.. 'Poisoned' is putting it lightly. It's a real shame because I don't know what the fuck happened to Spencer as a writer, but. Anyone - everyone - at Marvel, should have known what kind of reaction this story would get, and either a - handled the story a little more carefully or b - handled damage control a little better rather than letting Spencer bleat 'NO, IT'S SUPER SERIOUS CAP'S BEEN A NAZI FOREVER YOU GUYS' on Twitter by himself.

Iron Man? Bendis got me to read the character for the first time since Fraction, and I really liked the first story with Madame Masque.. Bendis just let the book get derailed.. By himself. I'm curious about the Riri/Doom books, though, so I'll definitely be grabbing trades.

Re: HydraCap

Date: 2017-04-03 01:34 pm (UTC)
From: [personal profile] chortles81
Even the sight of a Cosmic Cube in the background in Red Skull's hands might have mitigated the PR damage?

Date: 2017-04-03 02:12 pm (UTC)
wizardru: Hellboy (Default)
From: [personal profile] wizardru
Has Spencer really done anything, though? Captain America's sales (for the Steve Rogers version) are hovering right about where they have been for the last five years, at the mid-40K range. I mean, I'm not super-stoked about the storyline and I'm not really a fan of Spencer, but while he may have metaphorically poisoned Cap, he hasn't really damaged it's sales.

On the other hand, he hasn't really dramatically improved them, either.

Date: 2017-04-02 11:58 am (UTC)
From: [personal profile] agharta75
The solution is obvious - more Inhumans books!

Date: 2017-04-02 01:14 pm (UTC)
malitia: (Default)
From: [personal profile] malitia
RessurreXion will have 3 new Inhuman books. That said it'll also have 8 new X-Men titles. So X-fans can finally rejoice, they can claim 1/5th or so of Marvel's output compared to the measly 1/10th they had before. :P

Date: 2017-04-02 03:52 pm (UTC)
mrstatham: (Default)
From: [personal profile] mrstatham
At least Marvel finally seem to have gotten the message that we're not going to drop the X-Men just because they keep going 'you know what's good? Inhumans. You know what you should read? Inhumans. You know who're cool? Inhumans'.

Seriously. I almost cackled out of glee when they said they weren't making a movie anymore. Now there's a chance people'll latch onto the Runaways more than what will probably be Marvel's Game of Thrones knock-off.

Date: 2017-04-02 04:23 pm (UTC)
malitia: (Default)
From: [personal profile] malitia
I think you misunderstood me: I don't feel anything for the Inhumans, and I was even an X-Men fan in the Claremont days... not anymore though, X-Men fans became so entitled and toxic I wouldn't touch that fandom with a ten foot pole and seriously wished the whole line to be nuked from orbit. Alas that wasn't meant to be. I hope they'll at least stop whining now that they got their way. :/

Date: 2017-04-03 04:07 am (UTC)
flint_marko: (X-Men)
From: [personal profile] flint_marko
Entitled in what way? Because we didn't like it that Marvel was crapping on them because they don't have the movie rights?

Date: 2017-04-03 04:46 am (UTC)
malitia: (Default)
From: [personal profile] malitia
Getting only slightly more books than others and the average writers might feel like "craping on you" when you're used to dominate the output and getting the better creatives, but it's actually you know "being treated like everyone else". Whining over lost privilege was it. Congrats apparently you're getting it back.

Date: 2017-04-03 04:51 am (UTC)
flint_marko: Haters gonna hate. (Kitty & Piotr)
From: [personal profile] flint_marko
You are aware it' wasn't just the comics fans were complaining about, it was also that Marvel was preventing them from being used in any games and merchandise, right?

Date: 2017-04-03 06:23 am (UTC)
malitia: (Default)
From: [personal profile] malitia
I'm. I just don't care that much as I'm not a gamer or a figure/merch collector. But it's so nice to see that you would use people who might have actual grievances to hide behind.

Date: 2017-04-03 11:21 am (UTC)
flint_marko: (Spider-Man)
From: [personal profile] flint_marko
What, and now you're assuming that I don't play video or mobile games, or like to collect merchandise?

But it's so nice to see your moral outrage here, acting like I'm someone who pretended to have lost someone in the 911 attacks when we're talking about comic book characters.

Date: 2017-04-03 05:44 pm (UTC)
malitia: (Default)
From: [personal profile] malitia
Not moral ourtrage as much as rage at disingenuous argument. Do you've any that involves engaging with my point? Also, you know, I started out as sympathetic to X-fans (I was one and all that shit)... that was years ago though and you don't presented anything to reconsider.

Date: 2017-04-03 05:58 pm (UTC)
flint_marko: (Movie Sandman II)
From: [personal profile] flint_marko
You already admitted my "grievances" were legitimate, so now I'm not sure what you're trying to argue since you're aware that Marvel was intentionally trying to screw the X-Men over and that fans had reason to be upset.

Date: 2017-04-03 06:38 pm (UTC)
malitia: (Default)
From: [personal profile] malitia
I was annoyed and was venting.

I wrote "might have actual grievances" I used the might because I admitted being ignorant ("not a gamer or merch collector").

I argued that that the X-line originally had a highly PRIVILEGED position in Marvel comics and even with the current loss of their prominence they STILL occupy a fairly good position all things considered (still talking comics because that's what I know)... so the incessant whining of X-fans about it sounds ENTITLED and OBNOXIOUS (especially if you read it over and over for years and years) to me.

Actually I'm currently mostly on the Thor side... do you know how it feels to not have any comics for years? Because that's happened to that side. So forgive me if 4-5 titles (X-line at it's smallest) don't look like as the end of the world where I'm sitting.

Date: 2017-04-03 07:51 pm (UTC)
flint_marko: (The Bride)
From: [personal profile] flint_marko
And again, there was a lot more to the complaints than just "'Marvel isn't putting out enough books." It's because we knew that behind the scenes Marvel was actively trying to diminish the X-Men as much as they could because they were trying to hurt Fox.

Date: 2017-04-04 05:05 am (UTC)
malitia: (Default)
From: [personal profile] malitia
And that makes the constant complaining with occasional shear mean-spiritedness (many times even in topics that originally had nothing to do with the X-Men) any less obnoxious how?

Especially as I pointed out: The line never shrunk under medium size. So the corporate pissing contest didn't hurt you half as badly as Marvel tends to screw over smaller lines routinely.

Date: 2017-04-04 05:17 am (UTC)
flint_marko: Haters gonna hate. (Kitty & Piotr)
From: [personal profile] flint_marko
many times even in topics that originally had nothing to do with the X-Men) any less obnoxious how?

Such as? Because saying the X-Men had nothing to do with Marvel's big push of the Inhumans is blatantly false.

Especially as I pointed out: The line never shrunk under medium size. So the corporate pissing contest didn't hurt you half as badly as Marvel tends to screw over smaller lines routinely.
Edited Date: 2017-04-04 05:18 am (UTC)

Date: 2017-04-04 04:20 pm (UTC)
malitia: (Default)
From: [personal profile] malitia
I'm and always was complaining about the X-fans being assholes. And obnoxious. And having a habit to derail threads with their X-menpain even if said thread that had nothing to do with them. And this going on for years and years and so me being sick and tired of them. Did I overreact? Could be. I generally keep to myself but when I explode I explode. (You came later.)

Oh... the conspiracy theory that Marvel wanted to replace the X-Men with the Inhumans. That was so incredibly unlikely to be actually true, or even if it was true to ever work.

I mean X-Men is not the Fantastic Four which Fox butchered several times, and didn't have big popcultural presence to begin with. X-men is an incredibly well known IP with a fairly successful 17 years old movie franchise, while the Inhumans, well, they came up in for example in Agents of SHIELD (?) they'll appear in something bigger somewhere someday (and they're obscure even by comicbook standards)...

And this not even touching the fact that Marvel likes to take advantage of the advertisement potential of movies (even if not its own), so it only makes business sense to get rid of the ones it can't milk (Fantastic Four).

Date: 2017-04-04 05:25 pm (UTC)
flint_marko: (Trinity)
From: [personal profile] flint_marko
If you don't want people to respond to you, don't post crappy comments bashing them on a public forum.

Oh... the conspiracy theory that Marvel wanted to replace the X-Men with the Inhumans. That was so incredibly unlikely to be actually true, or even if it was true to ever work.

Was Marvel ever going to get rid of the X-Men and replace them with the Inhumans? No. But they were clearly pushing to have the Inhumans take the X-Men's role in the Marvel Universe, which is why they had all the Nuhumans popping up, and why all there big new characters (Ms. Marvel, Moon Girl, Mosaic, and now the kid from Monsters Unleashed) have been Nuhumans. Plus, having their big summer crossover revolve around the Inhumans and the Nuhuman Ulysses.

Then the Avengers Assemble cartoon had their big Civil War storyline revolve around the Inhumans.

"I think the Inhumans, thematically, they also work for us because of kids. They look like everybody else, but they’re different. They feel different, they have different powers, but sometimes it’s not visible to the naked eye. Lots of kids feel different. There are a lot of kids who don’t necessarily feel like everybody else. It shows how to embrace who you are and sometimes people don’t always understand you but you’re special. You have your own gifts and that also plays into the Inhuman story as well. Thematically, it’s a great story for kids."

Are they talking about the Inhumans or the X-Men?

And here's a quote from an interview with people behind the Avengers Alliance game.

"CA: It’s been a while since even the original Avengers Alliance has seen a member of the X-Men added. Any chance Avengers Alliance 2 will see those mutants brought back into the fold?
JW: Never say never, but there aren’t any on the road map right now.
SR: That being said, we’re going to have a really huge roster of strong characters. We’re really excited about the emergence of the Inhumans. It’s exciting for storytelling but also the Inhumans are almost tailor-made for video games. These guys have such random and crazy powers, and I can’t wait to sink my teeth into them."

But please tell me more how it's all just a conspiracy.

I mean X-Men is not the Fantastic Four which Fox butchered several times, and didn't have big popcultural presence to begin with. X-men is an incredibly well known IP with a fairly successful 17 years old movie franchise, while the Inhumans, well, they came up in for example in Agents of SHIELD (?) they'll appear in something bigger somewhere someday (and they're obscure even by comicbook standards)...

Doctor Doom is a pretty popular character, at least. He's a lot bigger than the other stuff Marvel has been pushing instead.

And before it got canceled, Marvel was clearly hoping for the Inhumans movie to be another GotG, they were already getting ready for merchandise.

For more fun re: the Inhumans show

Date: 2017-04-03 01:36 pm (UTC)
From: [personal profile] chortles81
I'm guessing that the dropping of the movie was only made possible by the movies/TV split (read: Feige/Perlmutter)... but apparently the show is getting the same showrunner behind a bunch of Iron Fist's issues too.


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