That's an interesting question, and I don't know if we have enough data to say how that played out.
When the Walking Dead TV show debuted in 2010, TWD was selling about 25K/month. Those numbers steadily increased to where it sits now, at about 75K/month. Those are great numbers for a non-superhero/Star Wars comic, to be sure...but I'm not convinced that TWD brought in new readers to the comic shop so much as got regular comic readers to notice a series that they hadn't been reading. Most non-comics readers, IMHO, probably are going to Target or Barnes and Nobles and buying the collections there....and not buying any other comics.
TWD had a one-month huge increase to 325K when LootCrate bought a ton of issues and like most comics, certain event issues like #100 had big sales...but overall I'm not convinced that it's success on TV translated into lot of new comics fans, just fans who added it to their pull lists. I'm willing to concede the point if there's data out there, I just haven't seen it, personally. I know a lot of people who watch the show, a smaller subset who've picked up a collection or two and far, far fewer who are actually monthly readers.
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scans_daily2017-03-29 02:57 pm
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When the Walking Dead TV show debuted in 2010, TWD was selling about 25K/month. Those numbers steadily increased to where it sits now, at about 75K/month. Those are great numbers for a non-superhero/Star Wars comic, to be sure...but I'm not convinced that TWD brought in new readers to the comic shop so much as got regular comic readers to notice a series that they hadn't been reading. Most non-comics readers, IMHO, probably are going to Target or Barnes and Nobles and buying the collections there....and not buying any other comics.
TWD had a one-month huge increase to 325K when LootCrate bought a ton of issues and like most comics, certain event issues like #100 had big sales...but overall I'm not convinced that it's success on TV translated into lot of new comics fans, just fans who added it to their pull lists. I'm willing to concede the point if there's data out there, I just haven't seen it, personally. I know a lot of people who watch the show, a smaller subset who've picked up a collection or two and far, far fewer who are actually monthly readers.