Scans_Daily

The argument that Willis made in "Shortpacked!" was that it was a bad business decision, since they were alienating a large potential customer base. But I agree with you that this argument is tendentious: there is little evidence for the proposition that DC could have attracted a significant proportion of the cartoon's fan-base, and, in any case, the demographic group that is the current primary customer base of most comics, and the demographic group to which that issue of Red Hood was clearly trying to appeal, males aged 18-35, is the most desirable demographic from the perspective of advertisers. Since all periodicals rely on ads for a significant chunk of their revenue, it would be a bad business decision for DC to deliberately seek a less desirable demo.

Speaking of targeting the right demo, if Willis really believed his own argument, and really wanted to effect change, he would have aimed his argument at TimeWarner shareholders, not comics readers.