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Shalvey providing gorgeous art, a plot with AIM (the Marvel U's resident stock villains), in-canon but seemingly inconsequential, WOLVERINE: everything about this screams that it's aimed at being a crowd pleaser. It seems successful, but I can't help comparing it to DC's Batman WebToon and seeing this as something akin to Marvel debuting a new kind of horse drawn buggy when DC just built a rocket ship. Then again, perhaps Marvel tying this to a subscription will prove the smart move, since who knows how many of Wayne Family Adventures... 450,000 subscribers (so far) will actually spend any money.

Even the fact that Hickman is talking about this as a formal experiment is indicative of Marvel's approach. It's great that someone as established as Hickman is still looking to experiment and learn, and he lends real credibility to Marvel's latest digital push, but this is very much established territory.