Newsarama has the interview, I have the rage.
Make Superman accessible, indeed.
Some excerpts behind the cut, and my counter argument after.
Fair warning: Yes, I am ranting.
"We've made Superman such an iconic figure over the years that we've lost some of the character and the ability to tell stories with that character," said Dan DiDio, co-publisher at DC. "There's so much continuity that's been built on this character. We really wanted to get a Superman that is more accessible to the audience."
If the stories are written well the character will still be able to be understood by newbies and sages of the lore alike. Complicated history can be looked up and treasured in whatever age or format (For the Man who has Everything), or forgotten/ignored (Masters of Doom) if they do not add the value of the myth.
The issue is that Superman tends to set the bar for all other heroes. Not just for himself and in his own universe...

... but among other venues of fiction as well.
(yeah, mega spoilers if you press play, and break out the hanky).
While it is a touching sacrifice, it is the Iron Giant's last words that make bring a lump to the throat. The machine with a soul reaches a moment of grace, and in his desire to be something greater than himself, he chose Superman.

Yes, it's a comedic moment. But in terms of Sloth, the shirt represents the limits that are imposed upon him by nature and nurture can be overcome by the strength of spirit and will. It's at once an rage of defiance against the world and also a testament of faith in heroism.
And that bar has been set because of past adventures that are core to the mythology. Sure, you can reinterpret the history and tell it from a new perspective (the presence of Luthor in Smallville during his youth, the Eradicator, his time around the world before becoming a reporter) but there are some essential core things you do not tamper with, otherwise you ruin the solid foundation they were built on. Things that tarnish the image that cannot be undone in the attempt to "renew" the image.
Much of the history and issues and struggles we have seen Superman go through will be meaningless, as well as the triumphs and joys. All the character development. Much like the argument made by the other big heavy hitter with a red cape at Marvel.

Superman will have to nearly-die at Doomsday's hands: again.
The great city of Kandor will go back into the bottle: again.
Luthor must discover and threaten Clark Kent's secret identity and those he loves: again.
All the past sparring and arguments between Lois and Clark will have to be repeated: again.
Supergirl would have to die at the Crisis: again.
Once these characters are introduced and old conflicts are revisited, everything else will be cheap imitations of things we have seen already.
So, bringing back the scenes with the Iron Giant and Sloth, these particular moments in their lives (and the ones in our own lives) would be hollow and worthless if we use DcnU Superman as icon they are trying to ascend to.
And it didn't need to happen. IMHO, what we are getting is something akin to Superboy Prime than Superman Earth 1/New Earth.
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The interview goes further....
=======
The theme of isolation will be further emphasized as Clark Kent has a sense of being an "alien." That sense of alien separation is not only being heightened in Superman and Action Comics, but also in Supergirl, where Clark's cousin will arrive on Earth for the first time.
"That's one of the things we're trying to explore much more," DiDio said. "We've told so many great stories over the years where Superman has embraced his human side and built stories around that side of the characterization. Now we're flipping it around a little bit and really embracing his alien side, so we can understand what it's like to be a man from another world, living amongst men, but not feeling like you're a part of it, but belonging to them all."
That's what other characters are for. Superman sets the measuring bar, other get to measure themselves against him, and thereby offer angle and perspectives (in terms of story). If you move the standard of measure, then other characters are weighed in relation to them feels worthless.
And if you want to tell the story of characters in an alien world, you have Warlord, Wonder Woman, Adam Strange, Hawkman (in both roles of being and alien here and as a man elsewhere).
=======
The interview goes further....
======
DiDio said there was very little dissent among ranks at DC about changing the status of Clark Kent from married to unmarried.
"We actually had, last year, a very large writers meeting about the general direction and tone of the DC Universe, and one of the conversations that was the biggest conversation in the room was about the marriage of Lois and Clark, and it was a much discussed topic," DiDio said. "Most people saw the benefits of making this change, because they saw what the story potential was and how much they could open up their ability to examine the character in a bigger way, once we decided to move in this direction."
And when the Superman writing team got together, DiDio said everyone agreed that the marriage should go. "It gave us more potential for the stories at the starting point. We needed a really strong starting point here, and we felt this was a great way to do it," he said.
And how about the dissent from the people who pay your salary: the fans? How soon will the newbies you are catering to be able to look up past great stories on scans_daily and other sights and begin to compare, for better or worse, to the current DCU?
Make Superman accessible, indeed.
Some excerpts behind the cut, and my counter argument after.
Fair warning: Yes, I am ranting.
"We've made Superman such an iconic figure over the years that we've lost some of the character and the ability to tell stories with that character," said Dan DiDio, co-publisher at DC. "There's so much continuity that's been built on this character. We really wanted to get a Superman that is more accessible to the audience."
If the stories are written well the character will still be able to be understood by newbies and sages of the lore alike. Complicated history can be looked up and treasured in whatever age or format (For the Man who has Everything), or forgotten/ignored (Masters of Doom) if they do not add the value of the myth.
The issue is that Superman tends to set the bar for all other heroes. Not just for himself and in his own universe...

... but among other venues of fiction as well.
(yeah, mega spoilers if you press play, and break out the hanky).
While it is a touching sacrifice, it is the Iron Giant's last words that make bring a lump to the throat. The machine with a soul reaches a moment of grace, and in his desire to be something greater than himself, he chose Superman.

Yes, it's a comedic moment. But in terms of Sloth, the shirt represents the limits that are imposed upon him by nature and nurture can be overcome by the strength of spirit and will. It's at once an rage of defiance against the world and also a testament of faith in heroism.
And that bar has been set because of past adventures that are core to the mythology. Sure, you can reinterpret the history and tell it from a new perspective (the presence of Luthor in Smallville during his youth, the Eradicator, his time around the world before becoming a reporter) but there are some essential core things you do not tamper with, otherwise you ruin the solid foundation they were built on. Things that tarnish the image that cannot be undone in the attempt to "renew" the image.
Much of the history and issues and struggles we have seen Superman go through will be meaningless, as well as the triumphs and joys. All the character development. Much like the argument made by the other big heavy hitter with a red cape at Marvel.

Superman will have to nearly-die at Doomsday's hands: again.
The great city of Kandor will go back into the bottle: again.
Luthor must discover and threaten Clark Kent's secret identity and those he loves: again.
All the past sparring and arguments between Lois and Clark will have to be repeated: again.
Supergirl would have to die at the Crisis: again.
Once these characters are introduced and old conflicts are revisited, everything else will be cheap imitations of things we have seen already.
So, bringing back the scenes with the Iron Giant and Sloth, these particular moments in their lives (and the ones in our own lives) would be hollow and worthless if we use DcnU Superman as icon they are trying to ascend to.
And it didn't need to happen. IMHO, what we are getting is something akin to Superboy Prime than Superman Earth 1/New Earth.
=======
The interview goes further....
=======
The theme of isolation will be further emphasized as Clark Kent has a sense of being an "alien." That sense of alien separation is not only being heightened in Superman and Action Comics, but also in Supergirl, where Clark's cousin will arrive on Earth for the first time.
"That's one of the things we're trying to explore much more," DiDio said. "We've told so many great stories over the years where Superman has embraced his human side and built stories around that side of the characterization. Now we're flipping it around a little bit and really embracing his alien side, so we can understand what it's like to be a man from another world, living amongst men, but not feeling like you're a part of it, but belonging to them all."
That's what other characters are for. Superman sets the measuring bar, other get to measure themselves against him, and thereby offer angle and perspectives (in terms of story). If you move the standard of measure, then other characters are weighed in relation to them feels worthless.
And if you want to tell the story of characters in an alien world, you have Warlord, Wonder Woman, Adam Strange, Hawkman (in both roles of being and alien here and as a man elsewhere).
=======
The interview goes further....
======
DiDio said there was very little dissent among ranks at DC about changing the status of Clark Kent from married to unmarried.
"We actually had, last year, a very large writers meeting about the general direction and tone of the DC Universe, and one of the conversations that was the biggest conversation in the room was about the marriage of Lois and Clark, and it was a much discussed topic," DiDio said. "Most people saw the benefits of making this change, because they saw what the story potential was and how much they could open up their ability to examine the character in a bigger way, once we decided to move in this direction."
And when the Superman writing team got together, DiDio said everyone agreed that the marriage should go. "It gave us more potential for the stories at the starting point. We needed a really strong starting point here, and we felt this was a great way to do it," he said.
And how about the dissent from the people who pay your salary: the fans? How soon will the newbies you are catering to be able to look up past great stories on scans_daily and other sights and begin to compare, for better or worse, to the current DCU?
no subject
Date: 2011-07-18 11:54 pm (UTC)The fans don't pay comic book creators salary. Not even people who buy single issues or TPBs. It's the store-owners who pay their salary.
That said, this displays a fundamental failure of understanding something very, very simple about Superman. Superman isn't human. But he's not an alien, either. He's the blending, the legacy of Krypton, and the promise of humanity. He's the best of both worlds, the greatest philosophy mankind has to offer with the Kryptonian physiology that allows him to live up to that philosophy. He's the lie that "absolute power corrupts absolutely," the example everyone should live up to. He is escapism in its simplest form. A man who can fly, who can do anything. Even relate to humanity.
And what's so great about being single? Why does that open more story opportunities, than being married? Why would it? Why does it have to be a starting point? People measure their lives by milestones, and getting married is one such milestone. Not being married . . . isn't.
no subject
Date: 2011-07-19 01:01 am (UTC)Oh, I think you could argue that deciding to not marry is a type of milestone. That is, IRL. We are very, very steered towards pairing (and then having kids) in the real world. Those who choose not to do one or both these things by the time they reach a certain age are often thought of (wrongly) as automatically being wrong in the head and/or somehow "never growing up."
In comics, where nearly all of the heroes are unmarried and have no kids, the same concept doesn't really apply.
(no subject)
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Date: 2011-07-18 11:57 pm (UTC)no subject
Date: 2011-07-19 02:04 am (UTC)(no subject)
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Date: 2011-07-18 11:57 pm (UTC)no subject
Date: 2011-07-19 08:16 pm (UTC)But who wouldn't be thrilled that they're going back to the least interesting, most overdone phase in the character's existence?
no subject
Date: 2011-07-18 11:59 pm (UTC)That's WMD-grade woobie.
I can't even watch it again.
no subject
Date: 2011-07-19 01:03 am (UTC)(no subject)
From:no subject
Date: 2011-07-18 11:59 pm (UTC)So they're going to make Superman more relatable and accessible... by playing up his alien side?
Zuh?
no subject
Date: 2011-07-19 12:12 am (UTC). . . there are just so many stupid things about this. He wasn't raised as an alien. He was raised as a human. And how exactly is he really "alien"? He looks in the mirror, and he sees himself reflected in the world around him (or vice versa, I'm too pissed to figure out which). Because he has superpowers? . . . don't dozens of others? It's not like he's either the first or only one with superpowers. He may not be aware of it, but then again: REPORTER, DIG FOR SECRETS, UNCOVER SECRETS, LEARN INFORMATION.
Just, gaah. Why for you do this, DC?
Aaron "The Mad Whitaker" Bourque; and how does "playing up his alien side" reconcile with the patched jeans and t-shirt look he'll be sporting in Action?
(no subject)
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Date: 2011-07-19 12:07 am (UTC)Seriously, I'd been actually interested in picking up the new Action, but after this BS forget it. No titles featuring fake-Superman for me.
no subject
Date: 2011-07-19 12:31 am (UTC)no subject
Date: 2011-07-19 12:47 am (UTC)(no subject)
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Date: 2011-07-19 12:43 am (UTC)no subject
Date: 2011-07-19 02:41 am (UTC)(no subject)
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Date: 2011-07-19 12:49 am (UTC)And if they had to go back to unmarried Clark, why did they have to give Lois a relationship? They already failed with that with 'Superman Returns'; and the first couple of seasons of 'Smallville' The effective triangle, if they have to have one, is Superman, Lois, and Clark, not Superman, Lois, and some other guy.
no subject
Date: 2011-07-19 01:12 am (UTC)(no subject)
From:(no subject)
From:Regarding the Super-marriage
Date: 2011-07-19 12:57 am (UTC)Grant Morrison, 2008
Whatever happened to that guy?
Re: Regarding the Super-marriage
Date: 2011-07-19 01:03 am (UTC)Re: Regarding the Super-marriage
From:Re: Regarding the Super-marriage
From:Re: Regarding the Super-marriage
From:Re: Regarding the Super-marriage
From:no subject
Date: 2011-07-19 01:01 am (UTC)Also, dude, you have NO IDEA what iconic means. You really think Iconic means people cannot relate to Superman? Iconic means BLOODY EVERYONE knows what Superman is. Kids are born knowing who Superman is and what he looks like. Changing him-
Screw it, don't care enough to rant.
no subject
Date: 2011-07-19 01:13 am (UTC)A relevant Harlan Ellison quote:
From:Re: A relevant Harlan Ellison quote:
From:no subject
Date: 2011-07-19 01:15 am (UTC)Fuck 'em.
no subject
Date: 2011-07-19 01:18 am (UTC)"We've made Superman such an iconic figure over the years that we've lost some of the character and the ability to tell stories with that character," said Dan DiDio, co-publisher at DC. "There's so much continuity that's been built on this character. We really wanted to get a Superman that is more accessible to the audience."
This is pure marketing BS. The problem with Superman isn't continuity; the problem is that he's been stuck with crap storylines like "Grounded."
Batman's continuity is being kept intact, but Superman's isn't? Between the two of them, Superman has the much simpler continuity. He hasn't really gone through any major changes in quite a while, with the last one that actually stuck being his marriage to Lois. Moreover, he's possibly the most "accessible" superhero on the entire planet. People who have never even seen a print comic book know Superman's costume, his origin, his secret identity, and most of his powers.
I have seen people pass up Superman comics because they don't like the character, or because they don't like the creative team. I have never, ever seen anyone pass up the comic because he's not accessible. One of the big reasons that Superman Returns failed, for example, is not because of existing continuity, but because everyone in the bloody world saw how the film was breaking from what the Superman they knew was.
If DC can't tell accessible stories using the current Superman, it's a failing of the writing, not of the character.
I'm not saying the reboot is going to suck or anything, but that quote is pure crap spewing from DiDio's mouth, and it's insulting that he thinks people will accept it as anything more than hollow marketing speak.
no subject
Date: 2011-07-19 01:37 am (UTC)Putting him in a hoodie and making him brood in the rain just proves you don't know Superman.
no subject
Date: 2011-07-19 02:24 am (UTC)(no subject)
From:no subject
Date: 2011-07-19 01:51 am (UTC)I don't believe this for a second. Gail Simone (part of this reboot) has been on record has saying she loves writing them as married. Paul Levitz (part of this reboot) nixed the plan to end the marriage (and which Morrison was also involved) via magic back a decade ago. Sterling Gates (part of this reboot) has already tweeted how much he loved writing them as a couple and will miss them. At the very least with Joe Queseda and OMD I don't remember him pretending that EVERYONE was on board with what he was doing and he let everyone know the actual decision was his and has been willing to take the heat for OMD (albeit mocking readers who don't like it). Didio won't even cop to that much.
Clark and Lois is not Spider-Man and Mary Jane. This will not work. It WILL not last. I really don't think anyone (except Didio) wants to read stories about swinging bachelor Clark Kent dating every chick in the DCU especially Wonder Woman (YES, I believe that will happen) nor does anyone want to see Lois behind a desk dating some Richard White expy or someone dashing guy who put bumbling Clark in the shade (YES, I believe we see the return of clumsy, bumbling, mild-mannered Clark Kent). People do not want to see an isolated and brooding Superman - has the utter failure of "Grounded" not taught then anything (or do they think if JMS had kept on with it it might have worked). Superman is not Batman. He is not isolated. He is not broody. He is not dark or edgy.
You know who the target audience for this crap is? I've finally figured it out. It's the people (all 10 of them, including Dan Didio) who loved Countdown. Who thought destroying planets was COOL, who thought the Kyle Rayner "Re-Todd" joke was FUNNY, who thought putting an underage Mary Marvel in black latex in the shortest skirt in history and giving her lines that mocked her own previous innocent image (because "nice" characters are dull or as Didio would put it "undramatic") was HOT. That's the kind of audience Didio wants.
Fortunately for my pocket book I'm not one of them.
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Date: 2011-07-19 02:41 am (UTC)(no subject)
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Date: 2011-07-19 01:55 am (UTC)no subject
Date: 2011-07-19 02:26 am (UTC)(no subject)
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From:Not phased by this
Date: 2011-07-19 01:57 am (UTC)If that's no sop to you, and you demand some level of consistency from the emblematic superhero (although remember that pre-crisis, Superman was in some ways closer to this version than the current one), I imagine after a couple of years the experiment will wind up, and the old familiar be-pansted hero will present himself, complete with parents and dog, through the perpetual regression that both adds weight to the mythic nature of DC's storytelling, and causes it to stagnate. He's no Blue Beetle - one different take on him in 70 years is not going to affect the public perception of him, unless it's wildly popular.
If tl;dr - don't worry because Morrison's good at this stuff, and Superman won't stay this way for long anyway.
Re: Not phased by this
Date: 2011-07-19 02:08 pm (UTC)I think that's what's actually baffling a lot of us, especially those who were around pre-Crisis. The pre-Crisis Superman was pretty much completely non-relatable to readers like me, because he was Kryptonian Kal-El first, Clark second. Clark was a human playsuit that Superman kept around to dress up in and mix amongst other humans, hardly a character in his own right at all. He had no family to interact with, was invulnerable, had no biological requirements beyond the occsional sleep (purely to allow him to dream) and as such came across as a remote, not terribly interesting on a personal level demi-god.
Voluntarily going BACK to that "because he's more relatable that way" seems a bizarre choice indeed.
Re: Not phased by this
From:no subject
Date: 2011-07-19 02:02 am (UTC)no subject
Date: 2011-07-19 02:22 am (UTC)But, but...Lois and Clark have spent way more time unmarried than married! What can you possibly do that hasn't been done to death at this point?
Unless by 'more potential stories' they mean 'more Gold/Silver/Bronze era stuff that they can 'dramatize.'
-o-
no subject
Date: 2011-07-19 02:24 am (UTC)However, I REALLY FUCKING HOPE that in order to make Superman more relatable, they downplay his "significance" to the DCU. Superman's iconography or whatever within the DCU has always been one of those things that should resonate only within the populace of Earth (and really only Americans IMO). It shouldn't be a fucking excuse to plug him into a role of importance in every fucking event and forcibly tie other franchises into the" Superman Family" (cough* THE FUCKING LEGION*cough).
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Date: 2011-07-19 02:57 am (UTC)(no subject)
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Date: 2011-07-19 02:30 am (UTC)no subject
Date: 2011-07-19 02:53 am (UTC)Props for a well written post.
no subject
Date: 2011-07-19 03:06 am (UTC)There is not enough facepalm in the world.
Facepalm Forever
Date: 2011-07-19 03:15 am (UTC)Make Mine Marvel (Forever)!!!
Date: 2011-07-19 03:11 am (UTC)Mine heart wants to give itself into an endless rage because of such comment but I am going to try to stabilize myself. Do note that I said "try".
According to that comment, it seems that years of some good stories are equal to people feeling alienated to Superman. That's utter BS! Over the years we have enjoyed the mixture of the Fourth World stories, Social Conscience, Modernism, Magic and Space Operas on the stories of Superman. I know continuity can be bothersome but one of the best elements of Superman has always been the "Big Picture Universe" in which he lives. He's Superman and it's fitting for him to have never-ending adventures into the unknown whenever it's done by a good team of comic writers/artists. Simplifying continuity so people see Superman as a "cool" guy reminds me a lot of the early days of Image Comics where some stories made no sense at all and that's what people wanted back then.
Alas, Jim Lee, I thought you cared more about Superman.
Anyhow, Maybe I am over-reacting but, if you want me, I will be reading some of the works of Marvel Comics, comrades.
Re: Make Mine Marvel (Forever)!!!
Date: 2011-07-19 03:24 pm (UTC)GEE I CAN'T SEE ANY POSSIBLE CONNECTION THERE! 9.9
no subject
Date: 2011-07-19 04:40 am (UTC)How often do we have to see unmarried Clark/Lois or in this case the two of them not dating, yet there's clearly going to be the big build up towards a relationship? I gotta agree with others that say that we're just gonna get retold stories pretty much. If that's the case I'll reread back issues thank you. By this point I don't get why they can't be married? It's just..pure logic by this point. And hell in terms of relationship status, it seems like they will make the same mistake as Marvel did with Spidey..to which at least Supes didn't sell his soul for it. I said I was going to pick up all the Superbooks, but now, I'm only going to pick up Sugergirl and Superboy. I will observe Action Comics and Superman via s_d just in case DC drops the ball in embarassing levels as honestly..in the shipping department, they can salvage it.
Now am I no longer getting the books because of a relationship? Nope. It's the fact that pretty much the man we're getting in this reboot is Superman in name only. This is not Superman. We already have a brooding hero with a habit of alienating himself from others. We call him Batman.
no subject
Date: 2011-07-19 03:43 pm (UTC)Now, regarding a brooding Superman, I agree with the idea that Batman is enough. Superman is more about Optimism and Idealism. It may make him naive but that's also part of his character.