Scans_Daily

Yeah, a few weeks back there was a similar observation on the Deconstructing Comics podcast. The basic idea was they had a readership, and as time went by the readership went away. Either by aging or finding alternatives, which are getting easier and easier to track down. Now they're in a panic, and want that market back again, without realizing that taking a risk and putting effort into opening new markets and changing public attitudes about their product would be a much more profitable and sustainable route.

But basically it's a bunch of guys who don't understand their market in a state of panic.