"According to most retailers we surveyed, ongoing comic book consumers have aged in recent years to average in their mid- to late-30s.
"When we opened in 1988, we located close to three high schools, several middle and elementary schools," said Joe Field, owner of Flying Colors Comics in Concord, California. "Back then, the average age of a Flying Colors customer was about 18. These days, the average age is 35. Yes, comics sure have matured!"
"Our average age of our customer is 36-years-old," said Jesse James, owner of Jesse James Comics in Glendale, Arizona.
But for several retailers, that average age appears to be changing.
"The average age of our customer is actually dropping," said Matthew Price, co-owner of Speeding Bullet Comics in Norman, Oklahoma. "We are in a college town, so that refreshes itself to some degree anyway, but we are seeing more kids and young adults who are interested in the form."
"Until the last couple of years, our guests age range fell mostly into the 30+s region," said Ryan Seymore, owner of Comic Town in Columbus, Ohio. "This was a long-term concern for me for sure, but with the advent of social media, movies, availability of digital copies and the loss of the 'nerdiness' stigma attached to being a comic fan it no longer concerns me."
So even the FLCS owners are saying that digital distribution would help comics, yet the big two resist.
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Date: 2017-08-22 06:56 pm (UTC)"According to most retailers we surveyed, ongoing comic book consumers have aged in recent years to average in their mid- to late-30s.
"When we opened in 1988, we located close to three high schools, several middle and elementary schools," said Joe Field, owner of Flying Colors Comics in Concord, California. "Back then, the average age of a Flying Colors customer was about 18. These days, the average age is 35. Yes, comics sure have matured!"
"Our average age of our customer is 36-years-old," said Jesse James, owner of Jesse James Comics in Glendale, Arizona.
But for several retailers, that average age appears to be changing.
"The average age of our customer is actually dropping," said Matthew Price, co-owner of Speeding Bullet Comics in Norman, Oklahoma. "We are in a college town, so that refreshes itself to some degree anyway, but we are seeing more kids and young adults who are interested in the form."
"Until the last couple of years, our guests age range fell mostly into the 30+s region," said Ryan Seymore, owner of Comic Town in Columbus, Ohio. "This was a long-term concern for me for sure, but with the advent of social media, movies, availability of digital copies and the loss of the 'nerdiness' stigma attached to being a comic fan it no longer concerns me."
So even the FLCS owners are saying that digital distribution would help comics, yet the big two resist.