Black Adam's New 52 Origin

[lordultimus]

Comments

[shingi70]

You mean the same marvel that barely markets to young girls even replacing widow with cap in one of their toys. By contrast Wonder Woman seems to be a huge part of the BVS merchandise plan and Harley,Katana and enchantress are full focuses on suicide Squad.

[redmagpie]

Yeah, there's a weird disconnect between the comics and the merch. Marvel has faaaar more variety in comics, but DC is smarter at selling everything else.

[astrakhan42]

A lot of that seems to be on the shoulders of Ike Perlmutter, the guy that they just pushed out of the loop when it comes to the movie (and also the guy who put the X-Men and Fantastic Four in their current publishing and merchandising situation). Disney doesn't have the best record--look how much outcry it took to get Princess Leia released in the 12-inch Disney Store line--but they also have decades of experience selling to little girls.

Give them a few years with unfettered access to the characters and I think they'll go far. I'd love for them to do a Ms. Marvel (Kamala) series or animated film.

[stubbleupdate]

Doesn't a lot of the lack of Marvel merch for girls come from the Disney idea of "Marvel is the company we bought so we could sell things to boys"?

[junipepper]

I will grant you that toy thing made me furious. But I'm not twenty, my daughter is; it's clear that the Big Two aren't looking for MY money (which is sort of stupid, since I have way more of both disposable income and free time than she does). I'm just reporting her reactions to what's coming out of the Big Two.