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For me, the core reason why the Eternals didn't work in the Marvel universe is they had no fundamental tragedy. Spider-Man didn't become Spider-Man when he was bit by the spider; Spider-Man became Spider-Man when Uncle Ben died. This is opposed to DC characters, which (in broad strokes) are more about a fallen world. Wonder Woman is literally sent from heaven to earth to save us all; Thor is sent from heaven to earth because he's a dick. -- Kieron Gillen
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