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When MLJ Magazines, as Archie Comics was originally known, began publishing in 1939, its focus, like that of nearly every early Golden Age publisher, was superheroes: the Shield, Black Hood and Comet (the latter succeeded by his brother, Hangman). By 1946, however, the combination of Archie's popularity and readers' loss of interest in superheroes after WWII led not only to a company name change but also to the gradual phasing out of its caped characters.
Two decades later, of course, the Silver Age was in full swing and superheroes were back, big time. So in 1965, Archie Comics revived their old hero characters in their Mighty Comics Group line. However, recognizing that their teenage humour characters were the real stars, they also hit upon the idea -- months before the debut of the Batman TV series -- of having said teens moonlight as parodies of the superhero genre. Thus, in the fall of 1965 Archie became Pureheart the Powerful (aka Captain Pureheart), while Betty became Superteen. The coming months saw the debuts of Jughead as Captain Hero and Reggie as the supervillain Evilheart. (Veronica would have to wait until 2001 to become Powerteen.) Neither the serious Mighty Comics titles nor the goofier teen superheroes lasted much longer than a couple of years, but the latter at least are still remembered today, thanks to the Power of Digests! :-)
( 'Why can't you use doors like everyone else?' )
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Long before Cheryl and Jason Blossom were the victim and victimizer within a taboo relationship in Afterlife with Archie, or respectively mentally disturbed and dead in the Riverdale TV series, they were more lighthearted elitist troublemakers in the old Archie Comics continuity. That doesn't mean what they got up to wasn't envelope-pushing in its own way for the relatively family-friendly venue. Especially in this, their first appearance, 1982.
( 'Maybe it's time to shake them up around here!' )
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Of all the regular writer/artist team-ups in the long history of Archie Comics, one of my favourites is Frank Doyle and Dan DeCarlo. Once his editors gave DeCarlo permission, circa 1959-1960, to draw in his own style rather than that modelled after Bob Montana (because he said he'd work much more quickly that way), his pencilling helped establish the house style the publisher would use for the next four decades at minimum. Doyle brought to the table his witty dialogue, eye for characterization, and a willingness to stretch and sometimes subvert the conventions of comics storytelling. Together, the two men created a number of the most memorable and frequently reprinted Archie stories.
Today's post, as this 80th anniversary series moves on to the sixties, shows how at times, Doyle and DeCarlo created stories capable of more than just making us laugh.
( 'My daddy [...] does not DROP IN to see people!' )
The debut of Cheryl and Jason Blossom!
Sep. 24th, 2017 09:04 am![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png)

Long before Cheryl and Jason Blossom were the victim and victimizer within a taboo relationship in Afterlife with Archie, or respectively mentally disturbed and dead in the Riverdale TV series, they were more lighthearted elitist troublemakers in the old Archie Comics continuity. That doesn't mean what they got up to wasn't envelope-pushing in its own way for the relatively family-friendly venue. Especially in this, their first appearance.
( 'Maybe it's time to shake them up around here!' )
Josie and friends in "The Hold Up"
Sep. 23rd, 2017 04:01 pm![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png)

Josie is best known today as leader of the Pussycats. However, for her first six years of existence, she wasn't a rock star but a sort of Everygirl counterpart to Archie (although they wouldn't appear in the same universe until some time in the Pussycats era). And before Alexander Cabot III became her band's manager, he was Josie's friend and sometimes-boyfriend. However, just as Melody was always a "dumb blonde" (prior to the 2016 reboot attempt, anyway), Alex was always a haughty and often flaky rich guy, as we see in this classic story.
( 'Glad to, my good man! You've made a very good choice of victims!' )
Betty sells her soul
Sep. 12th, 2017 07:27 pm![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png)

"One of the most talked-about Archie Comics stories ever [...] This one has taken on such legendary status that many don't even believe it exists."
--Paul Castiglia, Archie 75th Anniversary Digest #5
In 2012, One Million Moms protested against the marriage of Kevin and his boyfriend Clay in Life with Archie. I wonder what they would've made of this story, back when it was first published.
( 'I hope you like warm climates, Betty!' )
Betty the Beatnik
Aug. 13th, 2017 12:41 am![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png)
It's well known that Archie Comics was one of the leading publishers behind the implementation of the Comics Code Authority which kept comics squeaky-clean and decent for the tiny tots. But are you familiar with the expression "getting crap past the radar?"
( Like, you, daddy-o! I learned it from watching you, dig? )
( Like, you, daddy-o! I learned it from watching you, dig? )
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Yes, you read that right. In 1971, Archie Comics took a rare foray into current events and an even rarer stance on political issues with "Summer Prayer for Peace," which sees Archie, Jughead and Reggie inducted into the army, then debating the morality of draft dodging with a radical friend.
( 'Sing, sing of freedom / Sing a song of joy...' )
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In 1972, Archie Comics made its first major venture, since the MLJ days, into horror, with the series Chilling Adventures in Sorcery as Told by Sabrina. (This is not to be confused with the Chilling Adventures of Sabrina title launched earlier this very month in the wake of Afterlife with Archie's success.) Loosely patterned after the EC and other horror comics of the fifties, it was an anthology title hosted--for its first two issues--by everyone's favourite Teenage Witch, written and drawn by regulars from Archie's creative team: writer Frank Doyle and, in the stories excerpted here, Dan DeCarlo and Rudy Lapick on art.
( If nothing else, this horror host is easier on the eyes than EC's GhouLunatics )
It's like Archie...but in the FUTURE!!!!
May. 31st, 2011 05:23 pm![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png)
Nedor comics, the company most famous for it's Golden Age superheroes Black Terror, Fighting Yank, and "Doc" Strange (no relation) stayed in business up until the mid 50's. By 1952 it was Archie comics that was the trend setter for the decade, and the company (then known as Standard) tried to cash in with their own teen comedy book. One clever twist they went with was setting it in the "far off future" of the 21st century, putting this comic a decade ahead of the Jetsons. The book was created by Dan DeCarlo, the artist whose character designs for Archie are still used to this day.

( eight pages from a public domain comic )

( eight pages from a public domain comic )