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Marvel appears to be in a bit of a slump, and their VP of Sales David Gabriel, knows why.

"What we heard was that people didn’t want any more diversity. They didn’t want female characters out there. That’s what we heard, whether we believe that or not. I don’t know that that’s really true, but that’s what we saw in sales. We saw the sales of any character that was diverse, any character that was new, our female characters, anything that was not a core Marvel character, people were turning their nose up against. That was difficult for us because we had a lot of fresh, new, exciting ideas that we were trying to get out and nothing new really worked."


He followed this up by adding that many of the individual characters like Miles Morales, Ms. Marvel, Spider-Gwen, and Moon Girl are popular, and won’t be going away anytime soon.



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