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The year 2010 saw two of the most important and innovative developments in Archie Comics in many years. One was the launch of Life with Archie: The Married Life which, despite its initial misguided packaging together with teen celebrity infotainment pieces, was the first title in which the Riverdale cast not only grew to adulthood but, in both timelines, faced more complex life problems and underwent actual character development.
The other was the introduction of the publisher's first gay character. And not as a mere token minority, but as a likeable, non-stereotypical individual with a variety of interests. As a result, he instantly became a fan-favourite character and part of the main cast.
( 'You won't believe these characters! But you know -- I think I'm going to like it here!' )